Expert Digital Solutions for Local Service Businesses – With Deep Roots in Real Estate
Laubenvogel Design creates client‑generating websites and streamlined digital systems for local service businesses that want to save time while attracting better clients. We blend strategic design, automation, and operations expertise to turn your online presence into a reliable growth engine – so your website works while you focus on serving clients.
Our specialty:
We bring over two decades of real estate expertise into our work – making us a strong fit for property‑focused and location‑based services such as property managers, real estate agencies, and related local service providers.
We blend strategic design, automation, and operations know‑how to turn your online presence into a reliable growth engine – so your website works while you focus on your clients.

Client‑Generating Website Design & Development
Conversion‑focused websites tailored to how your ideal clients search, compare, and book.

Strategic SEO & Digital Marketing
Increasing qualified local traffic and visibility for your core services and service area.
Automated Lead Generation & Follow‑Up Systems
Smart funnels, contact flows, and reminders that capture inquiries and nurture leads without extra admin.
User‑Focused Digital Experience Design
Clear navigation and flows that make it easy for visitors to understand what you do and take the next step.

For real estate and property‑related businesses, we additionally focus on:
Listing presentation and service clarity
Local search and map visibility
Lead quality and inquiry flows
Multi‑language presentation where needed
Laubenvogel Design was born from a partnership between design and real estate operations to solve one problem:
Most local service businesses rely on outdated, fragmented digital tools that waste time, lose leads, and confuse potential clients.
Drawing on years of experience in experience design, systems thinking, and service‑based business operations, we set out to build digital setups that feel clean, calm, and effective – not overwhelming. Today, we specialize in creating modern, minimal websites and digital systems for service providers who care about both client experience and business performance.
- Claudia Arcamone – a strategy and experience design specialist with over 15 years in entrepreneurship and digital experiences.
- Florian Weidner – a real estate expert with more than 20 years of hands‑on industry experience.
Together, we identified a recurring problem:
Local service and real estate businesses were using outdated, fragmented digital setups that wasted time, lost leads, and confused potential clients..
Laubenvogel Design was created to close this gap by building clean, modern websites and systems that are grounded in real‑world workflows – especially in real estate and property‑driven services – but easily adapted to other local service niches.

“Service‑based business don’t need more tools – they need simple, robust systems that quietly do their job in the background.
My work focuses on turning complex processes into clear, calm digital experiences that save time and build trust.”
— Claudia Arcamone, Creative Director & Founder
We take inspiration from the bowerbird, known for building carefully designed, functional spaces.
In the same way, we create digital bowers for your business:
“Laubenvogel” — German word for Bower bird.
Every project combines:
Aesthetic excellence – clear, minimal design that feels calm and premium.
Functional efficiency – workflows, automations, and structure that save hours each week.
Strategic thinking – every section, word, and button exists for a reason.



Specialized in service‑based business models
We understand bookings, inquiries, seasonal demand, and repeat clients.
Real estate expertise built in
Through Florian’s 20+ years in real estate, we deeply understand listings, lead quality, local markets, and property‑related decision making.
Multilingual capabilities
We work in English, German, and Mandarin, so your brand can speak to multiple markets when needed.
Strategy‑first web design
We don’t just design nice websites – we design systems that support revenue, referrals, and recurring work.
Conversion focus
From first impression to booked appointment or inquiry, every step is crafted to move visitors forward.
Websites that generate qualified inquiries and bookings
Authority‑building platforms that position you as a trusted local expert
Automated systems that capture and follow up with leads
Mobile‑responsive, user‑friendly experiences
SEO‑ready structures for sustainable visibility

Claudia brings over 15 years of experience in entrepreneurship, UX/UI, and digital transformation.
Her focus:
Intuitive UX/UI that feels effortless for visitors.
Strategic optimization that turns websites into working business assets, not static brochures.
Digital transformation strategies that help service providers work smarter, not longer.
Together, this partnership ensures every project is grounded in both design innovation and real‑world operations, with a strong advantage for property‑driven and real estate‑adjacent businesses.
Florian contributes more than 20 years of real estate experience.
His focus:
Understanding market dynamics and how clients actually find and choose service providers.
Translating real‑world workflows and pain points into better digital processes.
Ensuring every solution solves practical business problems, not just design problems.



Strategic Planning & Analysis
We clarify your services, ideal clients, and current digital bottlenecks.
Custom Design & Development
We design and build a website and systems tailored to your brand and workflows.
Content Integration & Optimization
We align messaging, structure, and SEO so the right people find you and understand your value.
Launch & Support
We launch with tracking, key metrics, and clear next steps for ongoing improvements.


We collaborate with a range of local service businesses, including:
Property and home services
Real estate agencies
Property management companies
Real estate developers
Individual real estate professionals
Property investment firms
Luxury home builders
Professional services and consultants
Wellness and personal services
Creative and specialty service studios
Authority‑building platforms that position you as a trusted local expert

Let's talk about how we can help you transform your business in a FREE 15 Minute-Strategy Call.
We create automated systems that save our clients time, improve reputation through digital transformation, smart website design and strategic marketing.
Listings & Reviews
Smart Websites
Client Communication
Automated Workflows
AI Assistants
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